The Personal MBA

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.Inside you'll learn concepts such as:· The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.· The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.· 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?Business degrees are often a poor investment, but business skills are always useful, no matter how...