Gen by BigConvert
RO · Română
Gen by BigConvert

Ready to Scale Your PPC Performance?

Partner with Romania's first Google CSS Premium Partner - a digital marketing agency using AI Technology and enterprise-grade tracking

Get Started Today
  • Certified CSS Partner
  • Real-time Performance Tracking
  • Dedicated Account Manager
€300M+
Sales Generated
-20% CPC
vs Non-CSS Users
First
Google Premium CSS Partner in Romania
Enterprise FeaturesAdvanced capabilities powered by BigConvertLearn more ↓

BigConvert: Product-Level Intelligence

Individual Product Tracking
Track every product's performance across Google Ads, Meta Ads, and GA4 with unified analytics
Stop-Loss Bad Products
Automatically pause underperforming products to protect your ad spend
Force Zombie Products
Push inventory that needs visibility with strategic bidding
Push Bestsellers
Amplify high-performing products to maximize revenue and profit

Full automation + AI-powered product optimization

POAS OptimizationProfit-focused ad spend strategy for maximum ROILearn more ↓

POAS vs ROAS: The Critical Difference

✕ ROAS (Revenue on Ad Spend)
ROAS = Revenue ÷ Ad Spend
Only looks at sales, ignoring costs and margins
✓ POAS (Profit on Ad Spend)
POAS = Profit ÷ Ad Spend
Accounts for product costs, margins & expenses
Example:
Product sells for $100 (costs $60 to make)
Ad Spend: $20
ROAS = $100 ÷ $20 = 5.0 (looks great!)
POAS = $40 ÷ $20 = 2.0 (real profit)

We optimize for actual profit, not vanity metrics.

Internal TrackingProprietary analytics for complete transparencyLearn more ↓

Internal Tracking System: Server-to-Server

Our proprietary tracking solution implements custom code directly on your platform to capture order data with 100% accuracy.

Server-to-Server (S2S) Tracking
  • Bypasses browser limitations & ad blockers
  • Direct order tracking from your server
  • Real-time conversion data transmission
Multi-Platform Integration
  • Google Ads - Enhanced conversions via S2S
  • Meta (Facebook/Instagram) - Conversions API
  • Unified attribution across all channels

100% data ownership • Complete transparency • No cookie dependency

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